Digital Experience Design
We design engaging digital products – corporate portals, mobile applications, e-commerce platforms, and service systems. We combine strategy, design, and technological expertise to meet your business needs and ensure a consistent and personalized customer experience across every channel and at every stage of the digital journey.
You want a digital solution that:
Has stunning aesthetics and superb functionality
Attracts new and returning customers
Delights customers with comprehensive service
Helps you meet your business goals
We listen, advise, and design
We conduct the entire UX process, starting with an analysis of your current situation. Next, we determine project strategy and requirements. Then it’s time to kick off the UX design process and start creating a graphic interface. Finally, we offer expert support to guide you during the implementation phase.
Our design team uses a wide range of methods and tools, so we can customize our approach to your individual project and situation:
Analysis
Business (in the context of the project)
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Desk research and analysis of existing client and business data
- Interviews with experts, a call center at the organization
- Communication strategy analysis
- Visual identity book analysis
- Competition analysis and benchmarking
- Offer stocktaking
Current solutions (if available)
- Expert solution auditing
- Web analytics data analysis
- Mapping the current information structure for target requirements
Users
- Customer needs analysis: in-depth interviews, questionnaires, focus groups, etc.
- Workshops with users and other forms of participative design
- Persona definitions
Project organization
- Work schedule (backlog)
- Risk analysis
Strategy
Business (in the context of the project)
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Strategic workshops with stakeholders
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Defining the offer's value proposition
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Offer categorization
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Project brief or strategy report for decision-makers or Boards
Users
- Identifying user needs, motivations, and expectations
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User segmentation
Project / target solution
- Metrics and KPIs
- Product definition and strategy; Design Thinking workshop
- Areas/project components
- Key use scenarios
- Content strategy
- Project roadmap
Design
UX design
- User journey
- Information architecture
- Mockups: lo-fi or hi-fi (desktop, mobile)
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Clickable prototypes
GUI design
- Graphic creative line approved by the decision-makers
- Graphic interfaces of all key screens (desktop, mobile)
- Microinteraction specification
- RWD transformation specification
- Style guide or design system
- Model graphic elements for visual components
Content design
- Manual of content creation for key page types
- Model content
- Microcopy
The way we design makes a difference
We understand business
- We can find the sweet spot between user needs and business goals
Our response to the user situation is always relevant. We’ll work with you to determine Key Performance Indicators (KPIs) that correspond to real benefits you want to achieve, e.g. boosting sales, increasing customer satisfaction, or relieving pressure on call centers. - We look beneath the surface of your business
We gain insights into your business, the very nature of its offerings and product advantages. We ask questions, run interviews with experts, and visit branches/showrooms/outlets (where feasible) to grasp the deeper meaning of each project. - LEARN BY DESIGN is our motto
We leverage experience gained from hundreds of projects in various industries, from onboarding for banking services (ING Bank, Santander Bank, BNP Paribas) to international e-commerce systems (Inter Cars, Amway, Leifheit).
We eat the elephant one bite at a time
- We learned the ropes by designing huge systems
We break large projects into smaller chunks, according to the significance of the user journey. Working on each chunk feels like a miniproject – from setting the challenge through designing the concept and developing the graphic interface. Constant updates to the style guide or design system ensure the project is complete and coherent. - We are agile-friendly
Our process is designed around the Agile model. We continuously feed ready-to-implement projects into developer sprints and deliver user stories to build an optimal user journey. - We verify outcomes with users on a regular basis
Test an existing solution with users vs. gather knowledge at every stage of the design work is never our dilemma. We work with you to decide whether guerilla testing, friends-and-family surveys, or conducting professional UX research will meet your needs at each stage.
Meaning is our king
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Design work requires mature reflection
Your customers deserve a user-friendly, understandable, and relevant value proposition; this can’t be delivered without clear intent, so we focus on meaning before we design the UX or UI. -
We select tools and methods to match each particular project
We apply elements of Design Thinking, Product Discovery, and Google Design Sprints and our own original tools to the core of every problem. -
We never go by Lorem ipsum!
Good content fills every user encounter with meaning. Designing and delivering engaging, supportive content that connects users with their goals is our priority.
We base decisions on data
- We always make decisions based on solid professional evidence
We collect and study data, run workshops, and ask insightful questions so that we can produce the best solution. Key decisions are based on data and research results for your unique business model. - We ensure an intuitive user experience
Our process is geared towards the speedy verification of results with actual users. UX research, tree tests, card sorting, etc. are conducted in person or remotely. Our deep expertise in this process is key to creating the best user experience.
We are highly disciplined
- We plan the project from start to finish
We plan our timeframe and tasks and budget accordingly. We also have teams dedicated to particular projects. - We keep an eye on future development
We strive to build reusable components and standardize work outcomes so that your system can easily be developed further. - We provide complete documentation
We prepare a specification of our work outcomes – RWD transformation principles, style guides, microinteraction descriptions, copywriting guidelines, etc. – for your future reference. - We know how to deliver projects that are completely implementable
We cooperate with developers daily. We know what is practicable within your timeframe and budget and we design realistic solutions with your needs in mind.
The project does not end with design
We support developer and business teams during the implementation by providing design architect supervision: we oversee content and form, take care of all the details, and make sure the project is delivered according to the plan.
For developer teams
Solution implementation assistance
- Ongoing UX/UI consulting for the developer team
- Validation of the implemented system's compliance with the design
- Design architect supervision over design compliance
- Testing the solution for UX and possible optimizations
- Oversight of WCAG requirements
- UX testing
For organizations
Implementation and user onboarding support
- New system presentation preparation and delivery
- Educational and communication materials (e.g. tutorials, instruction videos, content tooltips, etc.) to ensure a smooth transition
For marketing
Content creation support
- Content workshops
- Content creation tools for editors
- Target text content production
- Target graphic and illustration production for all pages
Our clients include industry leaders Read selected case studies
Design, research, and improve: usability testing as the path to an ideal portal
Designing a New Portal for PZU Customers
Redesigning a Multinational Portal for Adamed
We always approach projects with full commitment and a strong sense of purpose.
We enjoy the creative process and are proud to see our projects become an industry benchmark.